Clear Channel Radio’s Total Traffic Network Launches First RDS-TMC Service in Mexico City
SAN ANTONIO –November 9, 2009 – Clear Channel Radio’s Total Traffic Network (CCTTN) today announced that the very first RDS-TMC navigational service is now live in Mexico City. CCTTN worked with Grupo Acir to launch the service to provide customers with up to the minute traffic data on their Mexico enabled devices.
“We were the first company to broadcast traffic information and now we are the first to offer navigational service in Mexico City,” said Lance Locher, Senior Vice President, Clear Channel Radio’s Total Traffic Network. “This is just another stepping stone in CCTTN’s global expansion. Mexico is an important market and we plan to roll out RDS-TMC navigational service in additional cities throughout the country in the coming months.”
In April 2004, Clear Channel Radio launched Mexico City’s first full service traffic network, Radio Tráfico Total, delivering daily traffic and weather forecasts to millions of commuters across all Mexico City stations. In 2006, Radio Tráfico Total added eight more Mexican markets to its service.
“It is a pleasure to work with such a technology-driven service as Clear Channel Radio’s Total Traffic Network,” said Antonio Ibarra Farina, Executive Vice-President and General Manager of Grupo Acir. “We are a company that prides itself on providing excellence to our customers and working with CCTTN will allow millions of people in Mexico to benefit from this efficient service.”
Grupo Acir owns 110 stations in over 41 markets. They have a presence in nine out of the ten top markets in Mexico, including seven stations in the world’s largest city, Mexico City.
About Clear Channel’s Total Traffic Network
Clear Channel Radio is the first broadcaster to launch a ground-breaking programming and technology service delivering real time traffic data directly to vehicles, using its own network of reporters, traffic cameras, helicopters and airplanes – Total Traffic Network. Clear Channel’s Total Traffic Network now serves more than 125 metropolitan markets in four countries, including the United States, Canada, Mexico and New Zealand. Total Traffic Network delivers real-time traffic data via in-car or portable navigation systems, broadcast media, wireless and Internet-based services. For more information, please log on to www.totaltraffic.com |