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Turn It On! Clear Channel Radio Launching HD Digital Radio Multicasts in 28 Markets
Aggressive Rollout Begins Today With New York and San Francisco; Dallas on Friday; Los Angeles and Chicago Bow Monday
Multicasts Will Also Stream on FM-Station Web Sites; HD Radio Giveaways and On-Air Promotions On Tap
Country Comes to New York; San Francisco Swings to Jazz, Extreme Hip Hop and “Wild Español”
 SAN ANTONIO – January 19, 2006 – Over the next five days, 25 Clear Channel Radio stations in five markets will turn on their HD2 multicast digital radio channels. Within two weeks, another 82 stations in 20 more markets will light up HD2 multicasts. The aggressive rollout also includes online streaming of the new channels as well as on-air giveaways of HD Radios. In every local market, the HD2 multicasts will either complement existing on-air programming or bring entirely new music or spoken-word genres to listeners.
 “Our programmers attacked this opportunity with incredible intensity and passion – they’ve created a massive infusion of new programming to radio,” said John Hogan, president and CEO of Clear Channel Radio. “We’re making these multicast channels available online at launch because once listeners hear the incredible variety and depth of these genres, we fully expect receivers to start flying off the shelves because the audio quality of an HD digital radio broadcast is amazing.”
Clear Channel Radio mounted a massive additional programming effort 15 months ago to underpin the company’s growth as an information and entertainment content provider. Programming talent from within and outside the company has been tapped, including veteran innovative programmers and new hires not steeped in radio tradition. Today, the company’s exclusive and premium content feeds a broad range of personal information and entertainment devices including iPods, Motorola’s iRadio service, radio-station Web sites, in-car and mobile navigation systems, and HD2 multicasts.
More than 15 manufacturers currently offer HD digital radio receivers. Online and in-store retailers carrying HD digital radio receivers include: ABC Warehouse, Audio Adviser, Bjorn's, Boston Acoustics, Car Toys, Great Indoors (a unit of Sears Roebuck & Co.), Harvey’s, eBay, J & R Music, Listen Up, Magnolia Audio Video, One Call,< |