Clear Channel Radio Is Rebranded As Clear Channel Media and Entertainment
New Brand Reflects Company’s Focus on Delivering the Best Entertainment and Most Important Content to Diverse Audiences across Multiple Platforms, Including Broadcast, Satellite, Online and Mobile
Company Has Unmatched Capabilities and Assets To Deliver Innovative, Effective Marketing Campaigns for Advertisers, Strategic Partners, Music Labels and Artists
January 13, 2012, [New York, NY] – Clear Channel Radio, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, today announced it has changed its name to Clear Channel Media and Entertainment to better reflect the evolution of its business.
The core of Clear Channel’s business will remain its more than 85O radio stations, but the new brand more clearly signals its successful expansion into new areas. Clear Channel Media and Entertainment delivers music, news, talk, sports and other content to diverse audiences across multiple platforms, including: broadcast stations; online, via iHeartRadio and on its stations’ hundreds of websites; HD digital radio channels; satellite; smartphones; iPads and other tablets; in-vehicle entertainment and navigation systems; and via live events.
“Over the last few years, I’ve watched as Clear Channel Radio has pushed beyond the traditional boundaries of radio to reach more Americans every month than any other media company through an unmatched combination of broadcast, satellite, online and mobile assets,” said Bob Pittman, CEO of Clear Channel. “Under John Hogan’s continued strong leadership, the new Clear Channel Media and Entertainment brand underscores that we are taking our brands and content wherever our listeners expect to find it. And, in the future, as new places emerge where people want to access our powerful brands and content, we’ll be there, too.”
“Radio is both our history and the foundation upon which we will grow our company moving forward. That will not change,” said John Hogan, CEO of Clear Channel Media and Entertainment. “Clear Channel Media and Entertainment represents our evolution as we prove our relationship with our listeners is so much more than just our transmitters and towers. We will continue to serve our increasingly diverse audiences and local communities with the best content – music, news, emergency information, and public service -- wherever they expect it, while supporting advertisers, strategic partners, music labels and artists with creative, multi-platform marketing opportunities that reach, activate and engage target audiences like no one else.”
Clear Channel Media and Entertainment also leverages its multi-platform assets – as well as its vast infrastructure and relationships – to create special events, one-of-a-kind national and local promotions and new, innovative technologies and products.
In September, the company drew upon all its resources to host the biggest live concert event in radio history – the two-day iHeartRadio Music Festival. The promotion of the Festival alone reached over 100 million people using Clear Channel Media and Entertainment’s platform. The concert celebrated the launch of the New iHeartRadio, which reinvented the digital radio experience by offering access to more than 800 of the nation’s most popular live broadcast and digital-only radio stations, plus user-created Custom Stations, with unprecedented social media integration.
The new Clear Channel Media and Entertainment brand also signals the wide range of services that it provides to the radio, media, online, mobile and music industries through its other divisions, including:
Premiere Radio Networks, the content creation and distribution company serving close to 5,000 stations with top-rated programming like Ryan Seacrest, Rush Limbaugh, Delilah and more than 70 other brands and products
Total Traffic Network, the groundbreaking programming and technology service that delivers the highest quality broadcast traffic reports and real-time traffic data to vehicles via in-car and portable navigation systems, broadcast media, wireless and Internet-based services to thousands of Clear Channel and non-Clear Channel radio and television stations across America;
The Katz Media Group, the leading media sales representation firm in the U.S. for radio and television stations; and
RCS, which provides scheduling and broadcast software for radio, Internet and television station in addition to research that aids the media and music businesses.