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Contacts: |
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Customer contact:
Chris Kramer Clear Channel Outdoor
(702) 238-7200 |
Media contacts:
Kim Holt / Michelle Radvansky Brainerd Communicators 212-986-6667
Tony Alwin Clear Channel Outdoor (602) 381-5700 |
New Clear Channel Outdoor Digital Billboard Network Reaches 36.7 Million Annual Visitors to Las Vegas
With Eight Messages in Rotation on Each Billboard, Each Advertisement Appears 1,440 Times a Day
LAS VEGAS – May 1, 2006 – Clear Channel Outdoor (NYSE: CCO) today announced the launch of a new network of digital LED displays in Las Vegas. The network is strategically positioned along the city’s tourist corridor, reaching 36.7 million visitors annually. Eight advertising messages will run in a continuous loop of seven-second segments on each display, ensuring each advertiser’s message is displayed an aggregate of 1,440 times every day.
Paul Meyer, global president of Clear Channel Outdoor, noted that the company is on target to deploy fully networked digital signage products in a total of four to six markets before the end of calendar 2006. “Our Las Vegas launch is another step in the gradual transformation of Outdoor into the most responsive and flexible advertising medium available,” said Meyer. “Our networks will provide both general market and targeted coverage, with messages that can change as frequently and as often as advertising campaign needs dictate.”
The company’s highly successful first digital billboard network was deployed in Cleveland and was designed to provide market-wide coverage in that city.
* Viewable even in the brightest direct sunlight
The six 14 x 48 foot billboards are viewable even in the brightest direct sunlight. That’s because the boards contain 449,280 light emitting diodes. And because the displays are digital, even last-minute changes can be accommodated with ease.
“This new digital network will create millions of impressions each week along Las Vegas’ demographically desirable tourist corridor,” said Bill Kurr, President of the Las Vegas division of Clear Channel Outdoor. “The flexibility of this product combined with the ability to creatively promote venues, shows and events in unprecedented ways, will make this a ‘must have’ in the Las Vegas tourist corridor.”
Indeed, such unmatched flexibility of these LED displays is expected to be a natural fit for convention promotion
Sales on the network – which is being called The Digital Tourist Network – will be coordinated through a Clear Channel national sales specialist, Dana Rusch, along with convention specialist Katie McGuire. A Digital Tourist Network rate card is also available, explaining a number of different marketing programs and a complete description of the network’s Terms and Benefits.
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| Stock Ticker |
CCMO | Last Sale $2.00  |
CCO (NYSE) | Last Sale $9.20  |
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| Clear Channel Outdoor Leads Industry in the Recycling of ECO--Poster Materials |
| Approaching Goal of Recycling 100% of ECO--Poster Sheets Immediately Upon Completion of Campaigns |
| Press Release |
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| Clear Channel Outdoor Appoints Debbie Reichig to SVP Business Development and Marketing |
| Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that it has hired Debbie Reichig as Senior Vice President of Business Development and Marketing |
| Press Release |
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| State-of-the-Art Digital Communications Network Launched in White Plains |
| White Plains Mayor Joseph M. Delfino announced that the City of White Plains and Clear Channel Outdoor Holdings, Inc. unveiled the nation’s first digital display communications network concentrated in a downtown area |
| Press Release |
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| Clear Channel Spectacolor to Launch First Cable-Style Broadcast Network Focused on All Things Times Square |
| Times Square Network Combines Digital Media, Experiential Programming and Times Square Studio to Create New Entertainment Destination |
| Press Release |
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| Group Buy of Signs from ABC, Clear Channel Spectacolor, NASDAQ, News Corp. and Reuters Offer Brands Unprecedented Dominance of Times Square |
| Ads and Other Video Content Can Now Be Synced Across Multiple Spectacular Digital Boards; Also: Consumer Immersion in a One-Stop-Shop |
| Press Release |
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