“We impact customers through a variety of outdoor advertising products designed especially to create the most visual awareness possible. Outdoor advertising is great because you can't turn it off, throw it away, or click on the next page. That means your message is reaching consumers everywhere — all the time, everyday.” 
Clear Channel Outdoor 

Contacts:

Customer contact:

Chris Kramer

Clear Channel Outdoor

(702) 238-7200

Media contacts:

Kim Holt / Michelle Radvansky
Brainerd Communicators
212-986-6667

 

Tony Alwin
Clear Channel Outdoor
(602) 381-5700

 


New Clear Channel Outdoor Digital Billboard Network Reaches 36.7 Million Annual Visitors to Las Vegas


With Eight Messages in Rotation on Each Billboard, Each Advertisement Appears 1,440 Times a Day

 

LAS VEGAS – May 1, 2006 – Clear Channel Outdoor (NYSE: CCO) today announced the launch of a new network of digital LED displays in Las Vegas. The network is strategically positioned along the city’s tourist corridor, reaching 36.7 million visitors annually. Eight advertising messages will run in a continuous loop of seven-second segments on each display, ensuring each advertiser’s message is displayed an aggregate of 1,440 times every day.

 

Paul Meyer, global president of Clear Channel Outdoor, noted that the company is on target to deploy fully networked digital signage products in a total of four to six markets before the end of calendar 2006. “Our Las Vegas launch is another step in the gradual transformation of Outdoor into the most responsive and flexible advertising medium available,” said Meyer. “Our networks will provide both general market and targeted coverage, with messages that can change as frequently and as often as advertising campaign needs dictate.”

 

The company’s highly successful first digital billboard network was deployed in Cleveland and was designed to provide market-wide coverage in that city.

 

* Viewable even in the brightest direct sunlight

 

The six 14 x 48 foot billboards are viewable even in the brightest direct sunlight. That’s because the boards contain 449,280 light emitting diodes. And because the displays are digital, even last-minute changes can be accommodated with ease.

 

“This new digital network will create millions of impressions each week along Las Vegas’ demographically desirable tourist corridor,” said Bill Kurr, President of the Las Vegas division of Clear Channel Outdoor. “The flexibility of this product combined with the ability to creatively promote venues, shows and events in unprecedented ways, will make this a ‘must have’ in the Las Vegas tourist corridor.”

 

Indeed, such unmatched flexibility of these LED displays is expected to be a natural fit for convention promotion

 

Sales on the network – which is being called The Digital Tourist Network – will be coordinated through a Clear Channel national sales specialist, Dana Rusch, along with convention specialist Katie McGuire. A Digital Tourist Network rate card is also available, explaining a number of different marketing programs and a complete description of the network’s Terms and Benefits.




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